Explain the offer
We describe how your service is intended to be used. The email presents the essentials and points to further information where helpful.
B2B email marketing
B2B email marketing for clear business offers
We prepare business offers and specialist information for email campaigns. A clear purpose, approved statements and suitable recipients with documented eligibility provide the starting point for each message and its follow-up.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Our contribution
From the message to the response
Make responses easy
A specific next step shows recipients how to ask questions or request a conversation. The responsible person is clearly identified.
Organise follow-up
Enquiries, technical delivery failures and unsubscribes are integrated into an agreed process, giving your team clear tasks for each response.
An illustrative project brief
Example: an additional service
A business informs consenting professional contacts about an additional service. The email describes its application and provides a specific route for questions to the responsible team.
Start a conversation
Let’s discuss what your project needs.
Which business process needs a clearer structure? We can discuss existing records, participating people and a suitable scope of work.
Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany